Leffe - Launch campaign
Nuggets of Wisdom

Leffe is a delicious and well-known Belgian beer. People had fallen out of love with the brand in the past few years. It was viewed as old-fashioned and something only “grandads” drank.

In late 2022 they launched a TVC with a new creative platform: Bring More to the Table, to get 35+ year-olds to spend more time with their friends. My job as the new brand CD was to help them unpack what Bring More to the Table meant. I started by creating insightful ‘Nuggets of Wisdom’ to develop the TOV and encourage people to make the effort to see their friends more often.

If you would like more context of the new creative platform, here’s the TVC created by W+K London.