5Gum UK - Launch Campaign
Gaming Enhancers

For their UK launch, 5Gum decided to target gamers. Our mission was to disrupt and engage with them so they would order samples of the gum and get hooked. 

Chewing gum while gaming apparently boosts focus. So we had fun with that bit of information and created a teaser campaign that challenged our audience to try new and unexpected ways to focus, enhance their skills and become better gamers.