STARBUCKS - Product Launch
BLONDE V SIGNATURE
Back in the early months of 2020, not many people knew that Starbucks had two house roasts.
So to right that wrong (and raise revenue), my art director and I created a lot of work to raise awareness about Starbucks’ Blonde and Signature roasts and their differences.
Tiny budgets were stretched, tears were shed and hundreds of yellow plastic balls were picked up over and over again in the making of this campaign.
Cut Downs
We made eight cut-downs of the main film to go on different social media channels.
This helped give the campaign longevity and highlighted the taste cues from each roast.
