Barclays - Experiential
When I was at iris worldwide, I worked on a very exciting project for Barclays. The challenge was to come up with different stunts to show the British public, the type of world-saving start-ups Barclays was investing in. Here are two of my favourite ones.
Green Fuels - Fish Saving Fish
Green Fuels produces biofuel from cooking oil. We decided to showcase their technology by getting fish and chip shops in Brighton to give us their used cooking oil. Green Fuels would then transform it into fuel for conservation boats to go out and clean our oceans. The more chippy you buy, the more fish you save.
Desolenator - Bottle London
Do we really need another brand of bottled water? Maybe, if it’s water straight from the Thames, we do. To showcase the power and potential of the water purifier Desolenator, we created a limited edition of bottles with water from the river Thames. Imagine how life-changing this can be in places where water is scarce, inaccessible or dirty.
Round up of ideas
Here’s the film we made to end the pitch presentation that gave us the win.