Johnnie Walker - OOH

Johnnie Walker’s award-winning “Keep Walking“ campaign used the iconic yellow line to show the “Striding Man” overcoming different obstacles. We took that a bit further by creating 3D outdoor installations.

Rope

In this execution, the height of the billboard is the obstacle to overcome.

We attached a real rope, custom-made for this execution which hangs from the billboard, giving us the impression that the Striding Man used it to climb up.

2_JW billboard.jpeg

Cogs

Here we see the Striding Man escaping a set of mechanical cogs. A motor was installed to the 3D wheels which made them move to create higher impact.

Print

We extended the campaign to magazine print ads, showing the Striding Man overcoming playful and unexpected obstacles.