Tripel Karmeliet - experiential 

Tripel Karmeliet is best described as the Magnum* of beers. It’s incredibly indulgent and luxurious.
But until now the brand’s story had only been about “brewing mastery” and the search for perfection. It missed an emotional connection with our audience.

So when asked to create an experience that would elevate TK into a symbol of pleasure and luxury, we jumped at the chance and created a new species of flower inspired by a beer. 

*ice cream brand